Ads that book jobs. Not ads that get likes.
We're a Meta ads agency for small business, and we manage Facebook and Instagram campaigns against one number: what it costs you to get a booked job. Creative, targeting, tracking, and weekly optimization — reported in plain English.
We'll audit your ad account live and show you what's wasting spend.
Boosting posts is not advertising
Most service businesses have already tried Facebook ads. Here's how it usually went:
You boosted a post.
It reached 4,000 people, got 60 likes, and produced zero jobs. Boosting optimizes for engagement — engagement is not a customer.
The leads were junk.
Form fills from people 40 miles outside your area who don't remember opting in, because the ad promised nothing specific.
Nobody called them back fast enough.
A Meta lead goes cold in minutes. If it sits in an inbox until evening, it's gone.
You couldn't tell what worked.
No pixel, no conversion tracking, no offline conversion data — so Meta's algorithm was optimizing blind and so were you.
The platform isn't the problem. Running it like a social media account instead of a lead machine is.
What we actually do with your ad account
Offer first, ads second
Most campaigns fail on the offer, not the targeting. We build the thing worth clicking — a specific service, a specific reason to act now, a specific price or guarantee — before we write a single ad.
Creative built for a thumb, not a boardroom
Real photos and video from your jobs. Before-and-afters. Your team on camera. Native-looking, vertical-first content that stops the scroll — plus enough variations to stay ahead of creative fatigue.
Targeting that respects the algorithm
Meta's delivery system beats manual micro-targeting in most local accounts. We set a clean radius around your service area, feed the system good conversion data, and let it find your buyers — instead of choking it with 14 overlapping ad sets on $12 a day.
Tracking that closes the loop
Meta Pixel plus the Conversions API, event setup, and call tracking, so booked jobs — not just form fills — get reported back. This is the difference between an algorithm that learns and one that guesses.
Speed-to-lead built in
Every lead is texted and called within minutes automatically, and routed to your AI receptionist if nobody's free. The best campaign in the world loses to a two-hour callback delay.
Landing pages that match the ad
Ads point at a purpose-built page, not your homepage. Same promise, same photo, one action. This alone commonly doubles conversion rate versus sending traffic to a homepage.
Weekly optimization, monthly reporting
We review performance weekly, kill what's losing, scale what's winning, and refresh creative before it burns out. You get one report with leads, booked jobs, and cost per booked job.
Your account, your data
We work inside your Business Manager. If we ever part ways, your account, pixel, audiences, and data stay with you.
From audit to live in about a week
Audit and offer
We review your ad account, your numbers, and your competition, then build the offer and the campaign plan. You approve it before anything spends.
Build
Creative, copy, landing page, pixel, Conversions API, lead routing, and automated follow-up.
Launch and learn
Campaigns need roughly 50 conversions per ad set to exit the learning phase. We hold budget steady during this window instead of panicking on day three — constant edits reset the learning.
Optimize and scale
Weekly reviews, fresh creative on a regular cycle, and budget scaled only when cost per booked job supports it.
Questions about Meta ads for service businesses
How much should a small business spend on Meta ads? +
Start with enough daily budget to generate roughly 50 conversions per month per ad set — that's the threshold where Meta's optimization gets reliable. Spending less doesn't produce a smaller version of the result; it usually produces no result at all. We'll give you the specific number for your market on the audit call.
How long before Meta ads work? +
Expect two weeks of learning before performance stabilizes, and 30–60 days before you can judge the campaign fairly. Anyone who tells you day-three numbers mean something is reading noise.
Facebook ads or Google Ads — which is better for my business? +
Google captures people already searching for you, which is why it usually wins for emergency and urgent services. Meta creates demand for services people put off — remodels, cosmetic work, upgrades, seasonal maintenance — and costs less per lead. Many service businesses need both; on the audit call we'll tell you which one to start with based on what you sell.
Why were my Facebook leads such bad quality? +
Usually three causes: a vague offer that attracts everyone, no qualifying step in the form, and slow follow-up. We fix all three — a specific offer, qualifying questions, and automated contact within minutes.
Do you handle the creative? +
Yes. We write the copy and edit the video and images. We'll need raw footage and photos from your jobs — real footage consistently outperforms stock, and we'll tell you exactly what to capture with your phone.
Do I need a separate landing page? +
Yes, and it's not optional. Homepages are built to serve everyone; ad traffic needs one page that continues the exact promise from the ad. It's included in the build.
Who owns the ad account? +
You do. We work inside your Business Manager, so if we ever part ways, your account, pixel, audiences, and data stay with you.
Get your ad account audited free
Fifteen minutes. We'll open your Meta account on the call, show you where the spend is leaking, and tell you what your realistic cost per booked job should be in your market.